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In the midst of tight budgets and ongoing economic uncertainty, non-dues revenue has become even more critical. Widespread event cancellations have caused a significant loss of fees which means associations must rely heavily on other paid opportunities.
Your marketing campaigns are essential to the diversification of your revenue stream. But are you seeing lackluster open rates and registrations?
Replacing ineffective processes with automation can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities.
With this eBook, you'll learn:
- Why automation makes your promotions process smarter
- How to build automated promotion campaigns
- Tips for writing compelling emails members can't ignore
