How can trade associations can use online communities to understand members, identify rising leaders, and earn more revenue?
In an ideal world, you’d be able to make sure each staff person, from the admins to the CEO, understands the value that your association provides.
If you could reach and get to know that broad group of members better, you could not only earn more revenue through improved marketing personas and stronger products, programs, and events, you could identify the next level of leaders and showcase your trade association as a vital part of their success.
Find out how other trade associations like yours are building online communities, designed as an exclusive space for their members, to reach each member and provide them with more value.