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Let's talk about what engagement means, at its core. The more connected we are to something, the more we love it. We develop memories surrounding the people, the experiences, and the things we learn.
We’re most attached to the groups or organizations that we’re most involved in. And this engagement produces things like brand building, a strong alumni network, and increased satisfaction and loyalty.
But alumni engagement can be a tough nut to crack. And with the lack of face-to-face interactions at alumni or sporting events, it's been even more challenging.
We're sharing five fresh ideas for virtual alumni engagement. Get tips for success, including how to:
- Host a casual alumni event
- Give alumni ways to keep learning
- Use data to reach alumni with relevant content
