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What Community Can Do that Social Media Can't  

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Are you ready to learn how to how to best plan community leadership programs.  

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The key differences between social media and owned community (which is better at solving which business needs)  

Examples of organisations using community to drive new value and deep loyalty  

There’s no doubt about it, social media can be an incredibly effective marketing and advertising tool. What it can’t do however, is build trust, loyalty, or brand consistency.  

That’s where an online community comes in.  

Leading Australian businesses are using online community to improve customer experience and loyalty; improve data-driven decision-making; and unlock new strategic and commercial value. In such a volatile time, your customers need to trust in your brand.  

Join Australia’s leading community expert, Venessa Paech, to learn how Community can deliver the best experience to your most important people. She’s going to share:  

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Meet the Host

VENESSA PAECH  

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Venessa Paech is a leading APAC community builder, strategist and researcher. Her work has helped build communities for Arts Hub, Lonely Planet, realestate.com.au, Envato, Australia Post, Teach For Australia and more.  

In 2009, Venessa founded the Australian Community Managers Roundtable, and in 2011, launched Swarm, Australia’s conference for community practitioners. She co-founded the Australian Community Managers network (ACM), an online community hub for research, advocacy and training, and spearheaded a national Community Management Code of Ethics. Venessa teaches online community management at the University of Sydney, where she is also pursuing a doctorate in community and machine culture.  

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Creating a new model for engagement, post-pandemic  

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Social media can be a terrific advertising and marketing tool, but it comes with a multitude of limitations. 

A branded, owned community on the other hand, can offer you deep insight into your customer base, and increase trust and consistency in your brand. 

Learn how best to serve business needs with an online community. 

How to create a tight and ongoing feedback loop  

How to build products with, not for, your community  

How to get started on the owned community journey without major cost or disruption  

Creating a new model for engagement, post-pandemic  

How to create a tight and ongoing feedback loop  

How to leverage your community members as advocates to help drive early adoption  

Don’t sit around worried that a customer community is a mountain to climb; register for this webinar to learn why a community is necessary to your future customer success endeavours, and completely achievable! 

Don’t sit around worried that a customer community is a mountain to climb; register for this webinar to learn why a community is necessary to your future customer success endeavours, and completely achievable! 

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See you there!