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Higher Logic Blog

6 min read

Tags: Community Strategy

Delivering Value with Revenue Optimization Through Communities


Revenue optimization through online communities has become a game-changer, enabling brands to engage customers, improve brand adoption, and ultimately boost ROI. How, you ask? Let's delve deeper.

Varun Luthra
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6 min read

Tags: Community Strategy, Member Engagement, Professional Associations, Trade Associations

The Latest Association Community Benchmarks


Higher Logic's 2023 Association Community Benchmark Report is now available! Compare your association’s community activity and engagement performance for actionable insights.

Kelly Whelan
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9 min read

Tags: AI, Professional Associations, Trade Associations

Key Areas of AI Benefit and Caution for Associations


How can you leverage AI tools and technologies to enhance your operations, engagement, and value proposition for members? Let’s break down some opportunities and cautions. 

Venessa Paech
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7 min read

Advanced Starter Kits: Membership Marketing is Easier Than Ever


Higher Logic Thrive’s Advanced Starter Kits combine the power of successful, proven strategies with content prompts that jumpstart your member communications strategy. It’s time to automate your email campaigns with confidence.

Sarah Spinosa
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6 min read

Member Dues: Budgeting, Structuring, Increasing, and Communicating


As you approach budgeting for the upcoming year, in an effort to align revenue to costs you may find your association considering whether or not to raise member dues. Here are some things to consider.

Kelly Whelan
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6 min read

Sneak Preview! Member-Generated Content Session at ASAE Annual


Explore some of the ways member-generated content benefits associations, members, and industries  

Sarah Spinosa
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7 min read

Community Management Checklist: How to Manage an Online Community When it’s Not Your Full Time Job


Explore practical tips, strategies, and a list of regular tasks to help you manage your member community successfully, even with limited time and resources

Kristen Parody
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Gen Z person wearing headphones looking at phone

7 min read

Engaging Gen Z Members: How Associations Can Attract and Retain Young Professionals


To thrive in the ever-evolving professional landscape, associations must actively engage Gen Z. But what matters to the next generation?

Kelly Whelan
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person with pink hair in advocacy planning meeting

8 min read

Tags: Advocacy and Engagement, Community Strategy, Member Engagement, Professional Associations, Trade Associations

Advancing Advocacy, Public Policy, Government Relations and Social Impact with Online Community


Online communities are a powerful tool for an association’s advocacy, public policy, and government relations efforts.

Robert Barnes, CAE
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