Student Journey Mapping-Facts Over Intuition

Student Journey Mapping-Facts Over Intuition The process of mapping the student journey has been gaining attention in higher education over the past few years as more and more colleges and universities are turning to research to better understand their prospects. The process aims to uncover the thoughts and emotions of students along their academic journey […]

Top-5 Focus Points For Marketing Higher Education To Generation ‘Z’

Top-5 Focus Points For Marketing Higher Education To Generation ‘Z’ Now that the Gen Z generation is coming of age, let’s take look at some interesting facts that could help you better attract them to your campus. If you decide that you would like some more help when it comes to your higher education marketing, […]

How—And Why—To Develop Your College’s Content Marketing Strategy

How-And Why-To Develop Your College’s Content Marketing Strategy When I started my career in marketing, brands primarily told their stories via mass media channels: running ads on TV, pitching stories to print outlets, and putting up billboards. While these tactics are very much still part of the marketing mix, along with other more traditional strategies […]

Motherboards To Mortarboards: What I’m Learning About Marketing in Tech & Education

Motherboards To Mortarboards: What I’m Learning About Marketing in Tech & Education My journey in marketing has (unintentionally) gravitated toward two fields: tech and education. From an independent school in Hawaii to a K-12 HR software company in Philadelphia; to a higher education marketing agency in South Carolina and a planning software company in San […]

#eduWeb 2018 Call for Presentations is open (Audio)

If you want to know more about what we are looking for from the 2018 eduWeb Digital Summit in San Diego (July 23-25) just listen to what Chris and I have to say about our different tracks. Call for presentations will be open from now until March 15th.  We will select the best presentations and […]