Category: Marketing Technology

Digital Trends and Tips for Higher Education

by Cybba Digital marketing is playing an ever-growing role in recruitment and enrollment for institutions of higher education. Today, digital is one of the most important resources used by prospective students to conduct research on colleges and universities. Colleges and universities are investing in digital marketing tools to expand brand visibility across media channels, promote […]

Convert prospective students using direct-to-device marketing

This digital marketing tactic converts prospective students into applicants amidst changes to information privacy and online data protection. Ologie’s executive director of digital and media, Fernando Bergás-Coria, explains what direct-to-device is and how to use it to reach your enrollment goals. This year, using data to personalize paid digital marketing will start to look very […]