Category: Social Media

Student Journey Mapping-Facts Over Intuition

Student Journey Mapping-Facts Over Intuition The process of mapping the student journey has been gaining attention in higher education over the past few years as more and more colleges and universities are turning to research to better understand their prospects. The process aims to uncover the thoughts and emotions of students along their academic journey […]

Top-5 Focus Points For Marketing Higher Education To Generation ‘Z’

Top-5 Focus Points For Marketing Higher Education To Generation ‘Z’ Now that the Gen Z generation is coming of age, let’s take look at some interesting facts that could help you better attract them to your campus. If you decide that you would like some more help when it comes to your higher education marketing, […]

How—And Why—To Develop Your College’s Content Marketing Strategy

How-And Why-To Develop Your College’s Content Marketing Strategy When I started my career in marketing, brands primarily told their stories via mass media channels: running ads on TV, pitching stories to print outlets, and putting up billboards. While these tactics are very much still part of the marketing mix, along with other more traditional strategies […]

#eduWeb 2018 Call for Presentations is open (Audio)

If you want to know more about what we are looking for from the 2018 eduWeb Digital Summit in San Diego (July 23-25) just listen to what Chris and I have to say about our different tracks. Call for presentations will be open from now until March 15th.  We will select the best presentations and […]

The Most Under-Recognized Skill a Social Media Manager Needs to Succeed

The Most Under-Recognized Skill a Social Media Manager Needs to Succeed If you read about social media often (which I suspect you do), you’ve probably seen countless blog posts and articles with titles like, “10 Skills That A Social Media Manager Must Have” or “5 Traits Every Good Social Media Manager Shares.” These articles have […]

Welcome to the ‘50s: How to Build Brand Advocacy on Social Media with Old-School Methods

Welcome to the ‘50s: How to Build Brand Advocacy on Social Media with Old-School Methods As a social media expert and someone who has built several online communities for brands, I’m going to make a semi-controversial statement: Humans forgot how to connect. And it’s not just my opinion. Others, like Sherry Turkle, Abby Rockefeller Mauzé […]

Creating Your School’s Campfire with Ephemeral Platforms

Creating Your School’s Campfire with Ephemeral Platforms In this time of perpetual news cycles, endless feeds of memes and wellness inspiration, and wariness of personal privacy, young people lead the charge in seeking moments of deeper human connection, what I’ll call a “campfire moment.” By using social channels the way young people do, higher ed […]

Hitting the Century Mark (or How I Got 100+ Alumni to Participate in a Social Media Chat)

There are seminal moments in the life of every graduate student. They include graduation day; the first and last (thankfully) class of one’s master’s or Ph.D. program; and, of course, the moment a student finds out he/she was accepted to the college or university–hopefully–of their choice. Aside from graduation–the exact day when a graduate student […]