Master Classes

What they are: If you’re ready to roll up your sleeves and really dig into things, our Master Classes are the place to do it. These learning lab-style classes give you a full picture of the topic of discussion, then facilitate time to take what you’ve learned and applied it to your specific institutional strategy and work. You can expect a highly interactive, comprehensive approach to higher education marketing, and you’ll walk away with an action plan so you can move from theory into practice.

What’s covered: Previous Master Classes have addressed crisis communications planning, inbound marketing, segmentation strategy, digital advertising, and more.