What they are: If you’re ready to roll up your sleeves and really dig into things, our master classes are the place to do it. These four-hour sessions are usually held on the afternoon of the conference’s final day, after general programming has wrapped. These learning lab-style classes give you a full picture of the topic of discussion, then facilitate time to take what you’ve learned and apply it to your specific institutional strategy and work. You can expect a highly interactive, comprehensive approach to higher education marketing, and you’ll walk away with an action plan so you can move from theory into practice.
What’s covered: Previous master classes have addressed crisis communications planning, inbound marketing, segmentation strategy, and more.
What you should know: Plan your eduWeb travel accordingly if you want to participate in a master class– they’ll usually run from 1–5 pm on the Wednesday following the conference. There’s an additional registration cost if you choose to participate, and each year we offer one or two topics.
Put all this together, add in incredible keynotes, unique networking opportunities, and the greatest community in higher ed marketing, and you get an unparalleled conference experience that is truly career-transforming. Ready to be a part of it all? We’d love to have you join us.