Meet the Track Chair: Jason Boucher, Social Media Manager, The University of New Hampshire

What advice would you give first-time eduWeb Digital Summit attendees who are looking to make the most of the conference?

“My advice to first-time attendees is to make sure you introduce yourself to everyone you meet. This is one of the most intimate and friendly conferences you will ever attend. Everyone from attendees, presenters, exhibitors, and staff are very knowledgeable and love to meet new people and chat about all things higher education. Also, try to attend as many sessions as possible, there is an astounding selection this year with many diverse topics and great speakers, especially in the Web/Mobile Design track, as we focus on important web and mobile design components. From the planning stage to implementation, you’ll learn how to carefully plan, strategize, and adjust to dynamic changes in web design. ”

What themes do you expect to emerge in your track this year? 

“I expect to see websites built to adapt to the display of the user, no matter if they’re on a desktop, tablet, or mobile device. Statistics show mobile has surpassed the desktop computer for web searches and opening emails, but those stats don’t include social media, which according to Marketing Land, nearly 80 percent of social media time is now spent on mobile devices. I also expect to see better ways to perform A/B testing on websites and updated UX design to make sure we’re not only reaching the correct audience, but that we’re designing to present the information in the best way possible.”


Have you visited Boston before? What are you most excited to see and do?

“I grew up just an hour north of Boston–it’s a city I love and know well. You cannot travel to Boston in the summer and not visit Fenway Park. The ballpark opened in 1912, it has a lot of history and amazing views. The atmosphere is second to none and the location is easy to get to by subway (T), cab, bike, or by walking. Also, don’t forget to visit the Boston Public Gardens and the swan boats, the Freedom Trail, the historic North End and Paul Revere statue, and Faneuil Hall Marketplace. Oh, and stop by Mike’s Pastry on Hanover. Trust me.”