Opening Keynote: Matt McGann
The pandemic is slowing and leading us to regroup and prepare our campuses for the fall semester with the retooling of our marketing strategies. As campuses continue to attract and enroll students beyond the normal time frame pre-pandemic, our marketing efforts are being adjusted and may be created from scratch, branching out with new content, utilizing new platforms, and strategies re-imagined.
Our Keynote for the 16th annual eduWeb Digital Summit has a long history in higher education admissions, from working at MIT as Director of Admissions and for the past three years as Dean of Admission & Financial Aid at Amherst College in Amherst, MA. At Amherst, he and his colleagues have been working for several years to change their brand from an elitist institution to one offering opportunities to all.